4 Yahoo Ranking Factors You Need to Know

Despite the G’s majority share in the SE war, Yahoo comes in close second and matters too. Here are 4 yahoo ranking factors you need to know.

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Yahoo SEO is a subject hardly discussed in the blogosphere today, and while it is quite easy to come upon several articles giving countless tips to help your website rank better in Google every day, it can be very difficult to find a single article giving you tips on how to improve your rankings in SEO.

One thing about Google when it comes to SEO is that it depends on links and other external factors more than what is happening on your blog, but Yahoo does the exact opposite and depends on a lot of factors that has to do with your website.

I have been optimizing my midphase and yahoo web hosting coupon blog for better rankings in Yahoo for years now, and below are 4 rankings factor I keep in mind.

Domain Age

While it is easy to get a new website to rank for competitive keywords in Google by building quality backlinks in only a matter of months, Yahoo places a lot of emphasis on aged domain names. In other words, if you’re targeting the same keywords with a domain name 2 or 3 years older than yours, with the same amount of links and other factors in place, the older website will find it easier to rank a lot better than yours.

Yahoo places a lot of emphasis on how old your website is so if you have an opportunity to buy an old domain for your SEO, make sure you don’t pass it up.

Meta Data

Another major factor Yahoo considers when it comes to ranking websites is the Meta data. This includes the content title, the Meta Keywords, the Meta description and other factors only the search engine knows about.

Make sure you use your keywords effectively in every of your Meta tags as this will communicate to Yahoo that that’s what you’re trying to rank for.

Use of Keywords

Yahoo also places emphasis on how you use keywords, and by using your keywords effectively I’m not just suggesting that you start stuffing your articles with keywords. Instead, you should start placing more importance on “co-occurrency”. By this, I mean how many times variations, synonyms, phrases, and other sentences that relate to your keywords appear in your article. In other words, just repeating your keywords or synonyms of it won’t work – you also have to ensure your sentences and phrases speak in support of the keyword you’re trying to rank for.

Use of Image

You should also make sure you use images effectively when trying to improve your Yahoo rankings. As we all know, an image speaks a thousand words.

Try to use images in every blog post you write, and also make sure you tag your images and give them descriptions that let disabled readers know what the picture is supposed to be.


John studies how Yahoo search engine ranks sites. He reviews the company's products and publishes a coupon code for Yahoo Small Business, a service that provides easy store building tools (site building, web hosting,  shopping cart, etc) so that business will start their eCommerse activities fast and with minimum expenses.  For web hosting, businesses and bloggers can look at Midphase, a detailed review of which is published here. With robust technology and reasonable pricing, Midphase is a good choice for website hosting.

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