4 Yahoo Ranking Factors You Need to Know

Despite the G’s majority share in the SE war, Yahoo comes in close second and matters too. Here are 4 yahoo ranking factors you need to know.

Yahoo SEO is a subject hardly discussed in the blogosphere today, and while it is quite easy to come upon several articles giving countless tips to help your website rank better in Google every day, it can be very difficult to find a single article giving you tips on how to improve your rankings in SEO.

One thing about Google when it comes to SEO is that it depends on links and other external factors more than what is happening on your blog, but Yahoo does the exact opposite and depends on a lot of factors that has to do with your website.

I have been optimizing my midphase and yahoo web hosting coupon blog for better rankings in Yahoo for years now, and below are 4 rankings factor I keep in mind.

Domain Age

While it is easy to get a new website to rank for competitive keywords in Google by building quality backlinks in only a matter of months, Yahoo places a lot of emphasis on aged domain names. In other words, if you’re targeting the same keywords with a domain name 2 or 3 years older than yours, with the same amount of links and other factors in place, the older website will find it easier to rank a lot better than yours.

Yahoo places a lot of emphasis on how old your website is so if you have an opportunity to buy an old domain for your SEO, make sure you don’t pass it up.

Meta Data

Another major factor Yahoo considers when it comes to ranking websites is the Meta data. This includes the content title, the Meta Keywords, the Meta description and other factors only the search engine knows about.

Make sure you use your keywords effectively in every of your Meta tags as this will communicate to Yahoo that that’s what you’re trying to rank for.

Use of Keywords

Yahoo also places emphasis on how you use keywords, and by using your keywords effectively I’m not just suggesting that you start stuffing your articles with keywords. Instead, you should start placing more importance on “co-occurrency”. By this, I mean how many times variations, synonyms, phrases, and other sentences that relate to your keywords appear in your article. In other words, just repeating your keywords or synonyms of it won’t work – you also have to ensure your sentences and phrases speak in support of the keyword you’re trying to rank for.

Use of Image

You should also make sure you use images effectively when trying to improve your Yahoo rankings. As we all know, an image speaks a thousand words.

Try to use images in every blog post you write, and also make sure you tag your images and give them descriptions that let disabled readers know what the picture is supposed to be.


John studies how Yahoo search engine ranks sites. He reviews the company's products and publishes a coupon code for Yahoo Small Business, a service that provides easy store building tools (site building, web hosting,  shopping cart, etc) so that business will start their eCommerse activities fast and with minimum expenses.  For web hosting, businesses and bloggers can look at Midphase, a detailed review of which is published here. With robust technology and reasonable pricing, Midphase is a good choice for website hosting.

How Improving Your Diet Can Help You be a Better Blogger

Diet and blogging have something in common. Read on to know how your diet can improve your blogging skills.

A lot of people die every year, and out of these people, a large percentage of them die due to the fact that they have neglected their diet. The number of people who die every year as a result of lack of diet and physical inactivity is stunning, and the number of unhealthy bloggers we have keeps on increasing every day.

A lot of bloggers believe it is impossible to be healthy and still take care of their health, and that only explain why most of them end up failing in most of their endeavors. I have gotten a lot of feedback and case studies from readers of my nutrisystem and medifast diet blog, and in this article I will be sharing a few tips with you to prove to you that improving your diet can help you be a better blogger.

Proper Diet Makes You Strong


We have to deal with a lot every day as bloggers, at both emotional and physical levels, and we have to come across a lot of obstacles that are there to prevent us from being concentrated. Just like good exercise, proper diet makes us strong and ready to take on the day, and at the same time makes it easy to make all the good decisions.

By eating the right food there will be the right circulation of blood in your body, you will be able to feel the passion and strength in you and you will find it extremely easy to go on with your day to day activities. Not having proper diet achieves the contrary, as it works against your body; it raises your blood levels and makes it difficult for you to be ready to conquer the day. The reality is that the majority of our physical activities as a blogger involve a mental challenge, and by taking junk food you won’t be in the right state of mind to deal with these challenges.

Taking proper diet makes you both physically and emotionally strong, and as a result increases your chances of achieving success.

Proper Diet Influences Your Exercise

Have you ever wondered why some people can exercise for hours without feeling the pain and while some people find it difficult to exercise for just two minutes? Well, you will be amazed when I tell you that it all has to do with their diet.

Exercising regularly can have a great deal of impact on a blogger, and by taking proper diet you will be able to increase the chances of your success with exercising, and as a result make it easier to get things done.


By exercising daily, and eating healthy nutritious food, John has achieved peak performance as a blogger. If you are overweight and need to lose weight, consider using the Nutrisystem 50% off discount code, that John highlights in his site. A Medifast promo code, available at www.Weightlosstriumph.com, is another option for you if  you want to save on a medically recommended low calorie diet program. Nutrisystem delivers packaged and frozen-fresh meals to your home while Medifast brings you meal replacements including bars, soups, and shakes.

Why You Should Start Guest Blogging Today

I’ve always been putting off guest blogging for quite some time now. I’ve had offers from blogger friends to guest blog for them. Now, other bloggers are guest blogging on mine. Think it’s time for me to follow suit.


Are you new to blogging? If you are new to blogging, I guess the term guest blogging should also be a new stuff to you. Well, it’s not a bad deal if you are new to the world of blogging, and I would explain to you briefly what guest blogging entails.

When people guest post on other blogs, they offer their articles to those blogs and get backlinks to their sites in return. With guest blogging, you can skyrocket your blog traffic. Most people use anchor text as keywords to link back to their blogs when they write on other blog. For example, I could make my anchor text “lunarpages discounts” or “icontact coupons” and use it to link back to my blog when I guest post on other blogs.

Meet New Bloggers and Build Relationships

One of the many benefits of guest blogging is the opportunity it gives you to meet new friends in the blogging world. When you write for another blog, you are instantly going to become friends with the blogger hosting your article on his blog and a good relationship could start from there.

There are many benefits you gain from building relationship with a blogger. Bloggers could help out each other when they have technical problems that require the help of the other blogger.

Another way bloggers could be of benefit to each other is by promoting each other’s works on their favorite social media sites.

Get Relevant Traffic to Your Blog

Gaining consistent traffic to your blog is another benefit you gain from guest blogging. By guest posting on another blog, you are indirectly advertising yourself and your blog. This will enable the readers of the blog you guest post on to visit your blog, and so increasing your blog visitors.

The traffic you get from guest blogging could be considered the best and most relevant traffic source a blog can get. This is because the visitors coming to your blog are visiting your blog from a trusted and related source.

Improve Your Search Engine Rankings


Search engine optimization is another good reason people guest blog on other blogs. Guest blogging also helps in increasing your blog’s SEO value which will make you get more traffic from search engine. Like I explained above, using your desired keywords to link back to your blog helps improve your SEO.

It has been proven that search engine visitors are the most converting visitors you can get to your blog. Visitors from search engine tend to convert higher than visitors from any other sources because they are coming to your blog for an important and pressing need.

Introduce Your Blog to a New Audience

Introducing your blog to a new audience is one of the benefits you get from guest blogging. The readers of the blog you guest post on are inclined to visit your site and also know your brand. That is why it is very important to make the articles you submit to other blogs of high quality because the readers of that blog are going to value you based on the quality of your article.

Have you any other reasons a blogger should start guest blogging? Please share them below.


John Edget is a writer who writes for coupon blog which features lunarpages coupon and icontact promo code. He love writing for moralde.com and wants you to learn more about lunarpages discounts and icontact coupons by visiting his blog.

3 Ways I work on Improving my Coupon Blog

John Edget shares his wisdom regarding the ways to improve a coupon blog.

Improvement is one thing everybody talks of, in business, education and everything you can literally think of. As a blogger, working on improvement surrounds a lot of things. Starting from page loading time to search engine optimization and giving your users quality on your blog, you have a lot to work and improve on. Today’s article is not going to be talking about the SEO, SERPs and monetization aspect of blogging. Rather, it’s going to be talking about some basic ways I made improvements to my coupon blog where I feature weight watchers discounts and diet to go coupons.

Following are ways I make improvements to my coupon blog and I hope you learn something useful from it.

By Providing Helpful and Interesting Articles

As a blogger you always strive to get articles published on your blog repeatedly and on a consistent pace. And that’s the soul of entrepreneurship. Many bloggers post as much as 5 to 10 articles on their blogs every day. That’s not a bad thing. If you can write good quality articles and can write up to ten of them every day, by all means publish them on your blog.

But the side effect of doing this is that many of these articles lose their quality. While you may not be able to judge the quality of articles one writes based off the quantity the person does daily, it’s easy to write crappy articles when struggling to produce too many articles at once.

But then, there are bloggers that publish close to 12 articles on their blogs daily without the quality suffering. What I focus on when writing my blog posts is the value it provides to those reading them.

By Using My Coupon Blog to Promote the Right Products

If you are blogging and you are marketing the wrong products to your audience, I bet you can still make use of working to improve on that. There are often some occasions when I notice that the products I’m marketing to my readers might not do well in sales, and then I’d work towards getting the right products to them.

What are your audience looking for on your blog? What are the things you advocate on your blog? Are they getting what they want you to feature on your blog from you? If you answered “no” to any of these questions, you can work on improving your blog by getting them the right products.

Engaging With my Readers

Another way I always work on improving my coupon blog is by engaging with my readers. Readers engagement is very crucial in blogger, and your blog could succeed or lose its readers based on how engaged you are with your readers. You can always keep your readers engaged by replying to comments, by asking trivial questions just to make them feel among.

You should also allow your readers give suggestions – like what title should you next blog post be, on what theme could you blog about and so on. This way, your readers will know you value them.


John Edget has employed the above techniques to promote his diet blog www.weightlosstriumph.com/, which exhibits a coupon promotion for Weight Watchers. By providing helpful and compelling content, as the article details above, John has attracted people who want to know about the "Diet to Go" program and its coupon deals. Diet to  Go is a company that prepares gourmet food for people who want to lose weight, and delivers it to their door every week.

My First Fiverr Experience

Just took my very first little trip into outsourcing a couple of blogging work through fiverr, just to see what comes out of it.

I finally took the plunge and made my first venture into outsourcing and my very first outsourcing experience, turns out, was a fiverr experience.

Getting the Feel on Fiverr


I started out by ordering from 2 gig sellers for articles to be submitted to a couple of article directories. I looked up a bit for sellers with 100% ratings and positive client responses and narrowed it to 2 sellers, which I contacted through their fiver pages.

One is a lady writer, possibly Indian (because her name sounded like it) who writes nicely based on the articles I found on an article directory. The other is a man who hails somewhere in the southeastern part of Europe. He admits to having several writers under his employ, most probably outsourced too. And I must say his articles (or rather, his writers’ articles) in another article directory are also exceptionally good.

To make a long story short, the fiver sellers delivered although not necessarily in the way I expected my first ever fiverr experience to go.

The gig with the lady writer went well in the end, but there were creases in the time between the start and finish. First off, I made a mistake of ordering from the wrong gig (among her various gigs). There’s this gig page of hers that says she writes 500 word articles and can turn it around in 24 hours. Below the heading, she detailed that she can also write and submit articles to ezinearticles for the same price.

So, new as I am to fiverr, I dived in and ordered from her saying “This is my first ever fiverr order. I would like to have a 500 word article written and submitted to ezinearticles with this anchor keyword and link:….” And she responded with “Sure, it’d be done on Thursday”. Thursday happened to be 3 days later. I thought, hmmmm…that fast?

Of course, things are different now with ezinearticles. After the Panda update, they have tightened their belts and made their criteria for accepting article submissions stricter. Turns out the earliest acceptance can happen in 2 weeks, and even later.

So, we had a little confrontation about how she should have corrected me in the first place, after ordering on the wrong gig. Where she should have not promised me a 3-day submission and should have told me about the 2-week article waiting time. What surprised me was her abundant use of exclamation marks in her responses. I thought only buyers, and never sellers, are allowed leeway in using those characters in a text-based conversation. Had our conversation been oral, e.g. on Skype, I wonder how loud she would be.

Wanting my first fiverr experience to not go south, I stayed cool. And sure enough, she delivered as promised. And a very nice article at that. Unique and just perfect for my liking.

The other gig on the other hand did not really go as expected. Hubpages, I think, is even stricter in their filtering of articles. The seller received a rejection and thinks Hubpages is no longer accepting articles on the niche I wanted. Incidentally, I know there’s already an article about my niche with a link pointing to a competitor. Of course, I’ve no way of knowing whether that’s really the case, because it could also be about spinned articles that didn’t just make the cut. There’s one funny little thing I noticed, btw, during our chat conversations within the fiverr pages. One day, he’d respond in his cool perfect english style, then on another day, he’d go wacky with very obvious errors in grammar and usage. He’d most probably given his staff full access to his fiver account but did he know there’s one among his staff that could ruin his reputation?

So, with regard to the rejected hubpages article, and not wanting to do a rejection/refund on a fiverr gig, I accepted the seller’s alternative offer to instead publish 2 unique articles with my links on it, on 2 of his own sites (with homepages having a PR1 and the other a PR2). The articles were equally excellent and non-plagiarized (as far as copyscape is concerned).

So, how did my first fiverr experience go?

Fiverr is buyer-safe because you always have the option to reject a seller’s product within a given time frame.

Over all, I’d say my first fiverr experience is good. I think I’d be coming back to fiverr for more gigs later. One thing to remember though, is that one should be careful when it comes to deadlines. And the process of carefully choosing a seller is of utmost importance.

Have you a fiverr experience, too?

Whatever your fiverr experience, remember to take a break and have fun every now and then. Check out this non-fiverr video. 🙂

What Really Is The Panda Up To?

What the hëll is Panda really up to now? A lot of ‘SEO experts’ have done their share of analysis and shared them to us. Do you have some ideas of your own?

Because of the Panda Update, I sort of got disillusioned and almost gave up on my ventures into earning money online. I felt like I’ve come to a dead end where I have no idea how to proceed. Which probably is not unlike what Hubpages CEO Paul Edmondson felt when the Panda first struck. But unlike him, I have no employees and millions at my disposal to do the dirty work of searching for remedies to the predicament. I stopped working on my sites for fear that what I do, especially backlinking, might further bring them down. My postings on this blog even almost slowed down to a halt.

The latest news was this ‘freshness’ update purportedly made to encourage webmasters to produce fresh content on a regular basis. This is actually an offshoot of the Caffeine update, but ever since the Panda came into the scene, I see all updates henceforth as a Panda update.

Here are some facts (and speculations) I’ve gathered about the Panda update.

What Google Really Said


“This update is designed to reduce rankings for low-quality sites – sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites – sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”


“you should evaluate all the content on your site and do your best to improve the overall quality of the pages on your domain. Removing low quality pages or moving them to a different domain could help your rankings for the higher quality content.”


“Google’s new Freshness Update affects 35 percent of queries. It prioritizes recent and timely results, and it’s based off their Caffeine infrastructure.”

What SEO Analysts are Saying

Knowing that Google never really reveals anything specific about the updates, SEO analysts are all over each other in giving their own interpretations and suggestions on what the new SEO game should be.

Panda is a content update, not a backlink update.

This should put to rest the debate about some specific backlink types (see ‘Does Google Hate Profile Backlinks Now?.’) I personally don’t think Google should ever tinker too much with the backlinking battle field because this is an area which can be abused by webmasters to either (of course) boost their own sites or (horror) destroy their competitiors. But then what’s this I hear about some backlinking service offered by someone and advertised through the warriorforum where he has currently suspended his services because a lot of his clients are complaining that instead of raising their rankings, the service actually effected the opposite. Their sites have dropped and some have even been sandboxed. Is this a google oversight? So, we can now destroy our competitors by generating thousands of automated backlinks pointing to their sites?

Google is basing its ranking re-structuring on the likes and dislikes of the ‘quality raters’ (the ones they gave questioners to regarding user experience ) they employed. And Google is incorporating the logic and process that these quality raters are using into their algorithm.

Google must have utilized a lot of people for this job. Google must have called on people who are knowledgeable in the finance field to properly rate the user experience for finance related sites. Google must have called on folks who know about photographic scanner technology to rate sites on this field. Google must have called on adepts in theosophy to rate theosophy sites. Google must have called on…what? They did not? You mean those users who rated Perez Hilton’s gossip site with a thumbs up (inspite of thin, poor quality content, crowding ads, etc.) are the same users who rated sites about structural engineering technology and sites that focus on, say, the theory of relativity?

And they now know the equations and code to use to duplicate the human raters’ system of judgement? Aesthetics wise, can they now program a robot to pick its favorite color? Would each robot pick the same color, or would each pick a random one?

Any low quality pages within a site can bring down the general ranking of the whole site.

While in the past, it was assumed that Google rates each page as a separate page independent of its mother domain, they now take into consideration each page relative to the whole site. This is what Hubpages believed to be the case when their site was first hit a few months back. After almost giving up because ‘no amount of SEO works anymore’, they found that converting author pages into subdomains, which separated the poor quality ones from the best, worked to recover their previous rankings.

Thus, it must be safe to assume that the above premise, about low quality pages within a site bringing down the high quality pages, is true. But with regard to the subdomain technique, there are talks that imply Google being not happy with this loophole.

Suggestions involve the use of robots.txt file to block search engines from indexing your low quality pages. Another is to totally remove any low quality pages with your site.

Panda penalizes content that has obviously been made for SEO purposes. It wants content that makes everyone who see it want to share it and say, wow. It wants content that makes readers want to stay longer on the page.

Does this mean that it will penalize all pages that has a keyword density of 3 to 5 %, as this has been generally considered good SEO practice in the pre-Panda past, and people who know SEO never fail to implement this on their pages?

In the case of scientific sites, what might the scientific users see in the site’s presentation of tabular data that would hold their attention more and want to share with their peers? Engaging writing? If this is the case, hiring writers who can translate a scientist’s knowledge into something engaging would be a requisite for every scientist who wants to share their knowledge to the world through their blogs. How would the quality raters rate, say, 35 different pages (each from different domains) displaying the same table of elements? Ok, this is where the consideration of the whole site as a whole comes in, I suppose.

Bounce rate. A low bounce rate means readers stay longer in the page and explore other pages within the same site. Here again is where user experience quality is given emphasis. People would want to share quality pages to their friends. Of course, this has been in Google’s algorithm since the beginning of Google time.

Some SEO practices that were effective then are now busted by Google.

Some of these SEO practices, they say, include blog commenting, link exchange, and link wheels. Links from sidebars and footers also are said to have less effect now. Apparently, contextual links carry more weight than other forms of links.

Contextual links. So, how do you get contextual links? Off the top of my head, I’d say you can get them by:

  • Guest blogging.
  • Everyone knows about this form of backlinking and how it draws traffic and Google love.

  • Link baiting. Just simply posting great articles on your blog can endear others to point everybody to your pages through links from their own blogs and sites.
  • Buying through Pay Per Post and other related sites.
  • Ezinearticles and other article directories. The problem with this is that a lot of article directories have been hit and marked by Google in their Panda update. Which means that links from there might not carry that much weight anymore. Unless of course these directories manage to recover.

Google wants everyone to side with them and not the competition. Google wants us to use only YouTube platforms for publishing our videos. For free publishing platforms, it wants you to use blogger/blogspot.

Why? Because as you can see, Google favors itself. See? Blogger (in spite of the fact that it hosts a lot of spam sites too) and Youtube were unaffected and in fact were listed among the winners who benefitted from the update. This development can thus be considered as a Google invitation that new SEO practices should involve more submissions of videos to YouTube and using them in our blogs/sites. Mark A. Lockwood, elaborates on this in his book ‘Mechanics of SEO’.

Google is taking social media more seriously this time.

Hint: Google +1

Personally, I’ve decided to try doing most of the above suggestions. Quality content? I’ll try my best then. Otherwise, the other best option would be to outsource. Let the games begin.

What, do you think is the Panda really up to?

Does Google Hate Profile Backlinks Now?

Should we believe when they say we should stay away from making forum profile backlinks for our websites?

Ever since the last update, I’ve been reading about how google hates profile backlinks. Webmasters talk about how effective profile backlinks were prior to the Panda update where there sites were flying around the top of the serps and then, after the update, all their sites plunged down.

panda update

One blogger said that after he was hit by the update, apparently because of his forum profile links, he’s starting to take steps to diversify his traffic sources so that he wouldn’t have to ever rely again on google for his business. He said the update caused him sleepless nights as his income plummeted down to pitiful levels.

Another one declared that he’s dropping his subscriptions from profile links sellers because he’s turning his sights on blog commenting and articles submission this time. But then how do we know that the big G is keen on blog comment backlinks just as it is keen on profile backlinks?

Then there are those who vow that they’re sure what Google is up to this time. “Don’t fear about profile links’ effects on your websites. The Google Panda update was a content update, not a backlink update.” Probably these guys think that all those testimonies were all made up. If it is indeed an update that did not touch on backlinks, is he implying then that most, if not all, of those websites were of thin content and not relevant to their subject matter? Hmmm…could be.

Some folks even go as far as to advise everyone to stay away now from profile backlinking because Google would give you a minus point everytime it sees a profile backlink pointing to your site. So, they are now spending some considerable resources hiring VAs to remove all their profiles.

I think Google wouldn’t necessarily post a negative point for your site because of profile links because if that were the case, wouldn’t this mean that anyone now has the power to bring down a competitor’s site from the serps simply by creating a ton of forum profile links pointing to their site?

Whatever your conclusion might be, it’s clear, if all those feedback are to be believed, that forum profile linking is no longer as effective as it was before. The former glory of the forum profile backlinks was based on the fact that most forums have high PR and thus are considered authority sites and they are crawled often because of the constant changes in their content and thus even the useless profile pages are crawled too and indexed quickly. Forum profile backlinks are also very easy to create and automate.

I personally can attest that after the Panda update, one of the few sites I own which previously was number one (for one of its targetted keywords) slipped down to the bottom of the serp. While Market Samurai reports that the site has more than 6,000 backlinks (90% of which are forum profiles), the first top six sites now only had 675 backlinks, 306 backlinks, 698 backlinks, 251 backlinks, 0 backlinks, and 76 backlinks, respectively. The PRs are either 5, 4, or 3. Mine’s only 2.

Google must have realized that a forum profile page has nothing to contribute content-wise, as all it contains are someone’s vital statistics and their site links. Thus it probably classified these as spam.

Someone at the warriorforum thought up of a possible run around on this issue. And that is to add content to your Bio or About Me section in your forum profiles, not just your links. Then again, this is one man’s idea. After reading so much feedback and articles about the Panda update, I am beginning to think that no one really knows. It’s all conjecture out there. That’s why I’m holding on to my money and not buy those WSOs that promise to conquer the Panda update this early. Google surely wouldn’t go about revealing the changes they make to their algorithm because they know it will just be gamed again by every serp-hungry wolf worldwide. Besides, Google promised to be making more adjustments to the update. Who knows what those little adjustments would do to the serps?

Me? I think I’ll just go for better content. Although I still see top pages with only 400 to 500 words in it, I think it still is better to go for 1000 words, preferrably more, to make a page’s content that also makes sense.

What do you think?

Why Setting a Solid Foundation with Keyword Research is important?

A blog post by Roxanne Peterson about one of the most important factors of blogging and online business: keyword research.

~By: Roxanne Peterson

SEO companies constantly stress the importance of thorough keyword research. Building your online brand with a clear sense of your target audience is one thing, but trying to predict how your audience will try and find you is a completely different kettle of fish. The keywords you choose will set the foundations for your entire SEO campaign and represent your strengths and specialisms as a company.

First of all, simply employing an SEO consultant in the first place will greatly aid your keyword research. Their job is to discover your niche to sell your products or services – and sell them hard. As the owner of a business, you can often become so involved in your own organization that you find it impossible to think like a consumer. Using a combination of research methods, search engine optimization software and personal experience, your SEO specialist can inspire new approaches to keywords and suggest better search phrases.

Cementing a solid basis to your campaign by thoroughly researching relevant search terms is crucial for the on-going success of your website. Identify your primary keywords, i.e. those of most priority for your business, and look to also optimize your secondary phrases, i.e. alternatives that don’t generate quite as many searches but could still instigate business.

The second step you need to take along the road to determining your best keywords is to get talking. Chat to colleagues, brainstorm ideas with your marketing team (if you have one) and even speak to clients to try and understand how they found your company in the first place. You’re not only conducting this research to benefit your SEO, you also need to consider the user experience and human perspective. At first it’s best to come up with a definitive list of generic, broad match keywords that best represent what you offer. Then, as you gain confidence about your choices, consider targeting search terms that represent every aspect of your business, from the products you sell to the USPs you offer.

You could also check out your competitors’ keywords as part of your research process. While you don’t want to copy their tactics like for like, if you know that another business is thriving thanks to clever SEO marketing then taking a sneak peek at their optimized keywords will benefit your decision.

The SEO Best Practice Guide, as published by the search engine optimization research authority eConsultancy.com, recommends distinguishing between your head search terms and long tail keywords and targeting particular users with a good mix of the two. For example, optimizing your site for generic (and therefore more popular) keywords is great to raise awareness of your site alongside the big market players, but those searching for the particular product or service are more aware of the choices on offer. Long tail phrases are, by definition, more precise, and those searching with them are normally more inclined to purchase or inquire. Using this type of term indicates a true intent or purpose to the search (often referred to as a commercial search). As an extra benefit, long tail search terms can be cheaper to optimize as the level of competition is often lower.

As is often the case with search engine optimization, bear in mind that many more specific keywords may not convert too well when it comes to the organic search listings – again, it’s important to analyse all the information available to you to truly determine where those extra sales are going to come from.

Once you’ve got a clear idea of the search terms you want to cover, take advantage of the variety of SEO tools that are freely available on the web. Such search engine optimization software will demonstrate how many monthly searches are generated for your keywords, the competition you’re facing from similar sites and even which terms are more likely to result in higher sales conversion ratios. Great SEO tools include the immensely popular Wordtracker, iSpionage, SpyFu and our personal favourite, SEMRush. Another handy piece of kit commonly used by search engine optimization professionals is Google’s very own Adwords tool.

As a conclusion, take all industry advice on board when it comes to keyword selection, as simply going with your gut feeling won’t result in the best ROI. If you’re liaising with an SEO consultant on a regular basis, use their specialist advice to your advantage and take this opportunity to really put across the goal of your business’ search engine optimisation campaign.

About the Author:

The above article is edited by Roxanne Peterson, who is associated with many UK Seo and Web Designing related companies like SEO Positive in UK which is showcased in the article. She excels in writing articles related to web designing, SEO, pay per click services, social media etc.

A Glitch at G?

Is it a google glitch, or some real panda sniffing test?


This would be just one short post about something that got me worried for a couple of days.
panda update
I got this site that’s giving me (not that big, but at least) a consistent flow of extra bucks every month. Though I have left it unattended for several months, it continued to earn a few bucks for me. Then, three days ago, I happened to type the site’s key phrase in google using Firefox and realised that it was no longer at the top of the serp. Refusing to believe what I saw, I fired up IE and did a search there. IE returned the same results. My site is no longer there. I clicked to see if it’s in the second page. Nada. Third page? Nada. I gave up and allowed myself to wallow in pessimistic thoughts. Btw, this site I’m referring to is the one I did work on in the post called ‘Update to Keyword-In-Domain-Name Experiment ‘.

Fortunately, me, my son, and my wife decided to watch the Transformers (Dark of the Moon) movie in the evening. So, whatever brewing suicidal thoughts were interupted until the next morning. I then decided to accept the fate of that site and chose to go with the flow…that is, try to see what I can do with it. I was certain, my site was hit by the G’s panda update, or whatever animal it is called after.

I set off to do an overhaul of the site and see if I can bounce it back to its former glory. For 3 days, I researched about how to improve it and I worked on my site whenever I can. I removed some ads and added some more text on the content body. In an attempt to make it look more pleasing, I added some color to the previously drab black titles and subtitles. Through all the time I spent, I was able to effect a considerable change in the look and content of the main page only. Note that the site is not wordpress. That means, I need to spend more or less the same amount of time on all the other pages (which I estimate though to be just around 30). And the work I’ve done so far is in the local server only. I have yet to upload it to the live server lunarpages.

Glitch

A check with statcounter showed that indeed there was a 60% drop of visitors for the past 2 days.

But what’s this? On the third day, the traffic came back like nothing happened. The site is back in the serp but Google is displaying the www version of the site. Let’s say my site’s url is http://mysite.com/. This is the url that I’ve been building backlinks to and the url that’s been at number 1 for its keyword for several months. Then google ripped it off the serp for a couple of days and then put it back, but this time it’s http://www.mysite.com/, on the third day. What the…?

I dug further using MS and yeah, that indeed is what happened. The funny thing is that while http://mysite.com/ has more than 5,000 backlinks, the http://www.mysite.com/ has only 16.

The http://www.mysite.com/ stayed on number 1 for another couple of days. Then it disappeared completely. But google put back http://mysite.com/ in its place!

I still don’t understand what happened, and since everything’s okay, I chosed not to tire my brain analyzing whatever it was that happened. I figured my site was not after all a victim of the Panda update. On second thought, perhaps the site was picked and placed on the the Panda cell for scrutiny for a few days. So, now that it’s back, does that mean it passed the panda sniffing test?

Now, I don’t know what to do with the work I’ve done in the localhost server. Do I upload it so that all the changes I’ve made will be effected on the live site, or do I stay put? Meanwhile, I’m staying vigilant, since I am now finding Google a little too unpredictable for comfort. Who knows what will happen next.

Information Paralysis

Hi, I’m a victim of the information paralysis cycle. I think I just found the cure for it.

I only had some vague conception before about information paralysis and thought it did not apply to me, until I watched a members only video* just recenlty elaborating on what information paralysis is. It’s got something to do with a cycle that is never ending which can trap one who is not watchful enough. I think this has some relation to information overload and analysis paralysis(?).

The Information Paralysis Cycle

The cycle goes like this:

information paralysis cycle

Of course, I realized immediately that I’ve been a victim of information paralysis, and has been trapped in it for a considerable time. The video sort of became an instrument to wake me up and gave me space to consider what I could do about my dilemma.

My harddrive now contains a considerable number of information products related to keyword research, affiliate marketing, IM, Adsense, list building, backlinking, linkbuilding, traffic techniques, product creation, autoresponder methods, PLR, etc., etc.

Did I enjoy the results as promised in the sales pages of those products? Nope!

Why?

My first reaction would be to blame those gurus and authors who made those products and accuse them of selling crap! All those digital products are nothing but rehashed information anyone can find in the internet. They make ebooks that only suggest what you should do but never really give you the details because they are holding the information up as a supplement ebook which you then need to buy next.

I can go on and on. And it’s not only me who’s ranting this way. You’ll also find the same complaints being made everywhere… in forums, in blogs, etc.

The Truth

The complaints I made above might be partly true in a few cases, but in most of those products the “no results” outcome is due solely to my own inaction.

How to Break the Information Paralysis Death Cycle

Yes, the single event that can break the Information Paralysis Death Cycle is to

Take Action‘.

Let’s see what effect ‘Taking action’ has if inserted on the cycle this time.

breaking information paralysis cycle
As you can see, it now loses its death trap appearance. You can still go ahead with the cycle but instead of you being trapped in it, you have full control (of when you want to dive back into the cycle) because you do it this time in the form of ‘rinse and repeat’ or to go look for more avenues for income generation.

Ok. You need not believe me because I’m no guru who has years of experience in my belt. Like I implied earlier, I have just realized all this and awakened from the nightmare trap. I am now working to implement this plan and see what’s in store ahead for me . If you want to ride along, you may visit this blog every now and then and see how I fare. After all, my byline is “learning seo and blogging by experience”.

Come learn with me. 🙂

*Shannon Herod