I got ahold of a pdf file about language patterns or pattern language that are being used repeatedly in sales by marketers to plow their way through the minds of buyers with minimal resistance.
The more I get myself exposed to squeeze pages and sales pages by online marketers, the more inclined I am to believe that there is indeed a science behind their system. That their copywriting skills do not rest only on perfect grammar but also with skillful use of language patterns proven effective to convince or persuade readers to commit action according to the writer’s intent, which of course is none other than to buy what they’re selling.
By the way, I’ve posted about magic words sometime ago when I first realized that there are indeed patterns or some kind of formula that copywriters are using. Check it out in this post: Magic Words That Enticed Me to Buy.
The ebook authored by George Hutton focuses on the discovery made by Richard Bandler and John Grinder some years ago that eventually became the basis of NLP (Neuro-Linguistic Programming). Bandler called these language patterns ‘linguistic presuppositions’ where the mind is tricked into accepting something by virtue of a pre-supposition or series of pre-suppositions.
Covert Hypnotic Sales Language Patterns
First off, it explores the power of ordinal numbers, complex adjectives, pseudo cleft sentences, repetitive verbs and adverbs, factive verbs and adverbs, and many more.
With skillful use of these language patterns, you can make readers believe that you are an authority in your field, or imply that lots of people are recommending your product for its value. It maximizes the use of the mind’s tendency to fill the missing pieces, and lowers its defenses as the writer pushes his wares for sale up front. You can say it’s a method of reaching out to the buyer at the subconscious level.
You can consider these language patterns as some kind of weapon that, when put in the wrong hands, can wreck havoc to mankind.
This reminds me of another post I wrote when I found myself really kind of disgruntled at some marketers who are really into this for the money alone, without thought of the buyers’ satisfaction. Here it is: Limited Copies: Hurry!
After reading the ebook, I found myself browsing through several squeeze and sales pages online to point out phrases or paragraphs that actually made use of hypnotic language patterns. I now understand why businessmen sometimes have to hire copywriters to draft up their sales pages instead of making it themselves.
I have began appreciating sales pages as I now recognize the process as an art or a science. I no longer look at it’s writing as simply coughing up a few paragraphs describing a product using glowing superlatives and asking people to buy it now. It also follows that I now look at copywriters in a different light.
I guess every marketer who consciously wants to increase his sales should be armed with the knowledge of persuasive language patterns.
To know more about persuasive language patterns for hypnotic sales power, go here. Not an affiliate link. Or, you can take a couple short minutes to watch a video below closely related to this subject matter.
Are you familiar with hypnotic sales language patterns or do you recognize these patterns in ads or sales pages used by online marketers?