Limited Copies: Hurry Buy Now

It is found in almost all online products nowadays. Even funnier, it’s found in sales pages of digital products. A few years back, while working in a bank, we would be urged to attend seminars every now and then to hone our skills, marketing skills specifically. In marketing, the technique to pressure a client to buy is given special attention. Skillfully introduce a sense of urgency; a sense of the product being limited; that the offer is on a short lease and the product offer would end soon.

I admit the technique is really effective. I got enticed to buy stuff by virtue of this tactic a number of times in the past. While I got some degree of satisfaction from some of those stuff I bought, a lot of others were crap, especially the digital ones (the ones I bought online). This is why I agree wholeheartedly with some experienced bloggers who warn: If you see the phrase ‘limited copies‘ on digital products’ sales pages, get as far away from it as you can.

How To Be Scammed Not

I almost lost a few bucks just recently after receiving an email from one of those lists I joined. As usual, the sales page I was directed to spewed out a perfectly composed sales pitch and of course the ever present ‘urgency’ magic that always work – the phrase ‘limited copies’ or ‘only 234 copies left’. Hey, they even install a script that counts down incrementally everytime you access the sales page. There’s also the limited offer price of, say, $17, or $39, which would go back soon to its regular price of $197! Luckily, I somehow was ‘sober’ enough to consider googling about the product before diving in and purchasing straight away. I searched with the product name and the word ‘scam’ after it. I knew also that scammers would tend to flood the first pages of the serps with their own reviews containing this phrase in their titles and contents. Of course, you’ll only find reviews that would give favorable light on the product there. So, I had to patiently search further and finally found the first one containing an unadulterated review complete with comments from other dis-satisfied buyers. Needless to say, I saved a few bucks thanks to some people who take the time to share their honest reviews online.

Firstly, software or ebooks, or any digital product for that matter don’t ‘run out of copies’. Then, a $97 digital product is most probably worth only $17. Why? Because in some other sales page (in a forum), or in a sales page emailed through a list, it is sold only at $17. There, they would say ‘limited copies’ at $17. ‘This is priced at $97 somewhere else. See this sales page.’ Of course, the $97 sales page would be there. And, of course, there are naive and stupid newbies who get swayed by the fluent sales pitch and thus are fooled to buy it at $97. Then there are $45 ebooks that later end as free give-aways. Had you waited…

By the way, that product which I mentioned above, upon your payment, will (according to one commenter who purchased it) direct you to an upsell page which sells a software that will make the product you bought work (better). Don’t you just love them? The product actually teaches you how to make money by breaking some facebook TOS rules. Looking back at the sales page, I never found a single word mentioning facebook. A long winded sales page that takes 37 presses on the PageDown button to reach the bottom that doesn’t even give us a clue as to what it is, or that it involves facebook, or worse, that it involves breaking facebook TOS? It even has the gall to say that it’s for those who are tired of being scammed with useless information and methods that don’t work.

Have you any experience with these types of products/marketers too?


  1. One of the many reasons I hate lists and those people who use them merely to scam people.

    I once worked for a firm that ran specials and was amazed to find that rather than marking them down they marked them up and told people they were saving money.
    Sire´s latest blog post ..Men And Women Are Just Born That Way

    1. The mark up, I believe, is a marketing ploy to make people think that the demand for the product is great. But the thing that irks me most is that a $47 product is actually just worth $27 or even lower. Just try closing a typical sales page. A pop-up will then present you with a $10 dollar discount. Click cancel, and they’ll block you with another desperate pop-up giving you another $10 discount. Had you bitten directly on their sales page, you’d have paid $47 for a product that you could actually have paid $27 only.
      james-mdeo´s latest blog post ..Kodak Automatic Photo Scanner

      1. yeah, don’t you love the way they do that?

        A friend of mine had a salesman over trying to sell him roller shutters for his home. He had him there for a couple of hours and got him down from $7000 to around $2000. When the guy finally agreed to the price he threw him out, the reason being he was trying to rip him off to the tune of $5000.
        Sire´s latest blog post ..Do You Want To Outrank The Probloggers

        1. What I’m afraid of Sire is that we might someday find ourselves doing the same thing we earlier despised. Why? Because, it seems like this tactic works. You may probably know by now, you having embarked on list building already, that this is what most, if not all, internet marketers are preaching and doing. 🙂
          james-mdeo´s latest blog post ..My Latest Photo Fun- Interesting Sky

  2. Hi James (great name by the way, like James Brown, hehe),

    The ‘hurry, buy now’ marketing technique is getting very older and people don’t believe it anymore, they don’t even listen to it anymore though. The well known marketing techniques start to fail, other marketing techniques rise but not everybody knows any of the new marketing techniques, it is the best that way. Thank you very much for sharing this excellent article.
    Oh, and the answer to your question:

    Have you any experience with these types of products/marketers too?
    – Yes, a lot of experience with this type of marketers.

    Best regards,

    Maria Pavel´s latest blog post ..CNA Training Program – Finding The Right One

    1. To some of us who have had bad experiences with this method, it does look like the technique is old and overused. But the fact is that it still probably works, otherwise, they wouldn’t be using it anymore. Just like spamming. We know it is bad, but apparently it still serves some particular purpose, otherwise nobody would be spamming us today.

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