I had the opportunity to test this brand-new Scarcity Samurai wordpress plugin last week in my blog and found that it works exactly just as its authors claimed. I suppose there’s little room for doubt when it comes to products created by the maker of the successful Market Samurai software.
Firstly, the visible feature of the plugin is the countdown counter that you can fix either at the bottom or top of the visible page.
This counter, even when you don’t elaborate about it on the page you put it on, without doubt creates a feeling of urgency in the reader. It is a perfect complement to the scarcity principle which has been effectively used for years by businessmen who understand human psychology. Thus when you imply in your copy to the readers that the price of your product will stay at this low price for, say, only 24 hours, the Scarcity Samurai (SS) countdown counter will reinforce this reminder and invoke the innate ‘fear of being left out’ in the reader. And you can bet he’ll take action quickly, often favorably.
The plugin also gives you the option to redirect to another page once the countdown is over. You can check out a test page I quickly drafted up when I tested this plugin. This test page utilizes the ‘evergreen scarcity‘* type of counter as opposed to the really one-time counter. And be sure to wait until the counter runs out so you can see its redirect action. Click here to check it out.
Scarcity Samurai is Not Just a Counter
Here’s where most, if not all other counter plugins are left in the dust by Scarcity Samurai.
SS can be configured to synched with your autoresponder so that as it counts down to a specific day, it can fire up a series of mails to be sent to your subscribers at specific intervals up to the end of the countdown.
At the moment, the Samurai team says it works with Aweber. The next update would probably make it work with the other autoresponders soon. Speaking of updates, I hope they ‘ll also give users the option to choose the size of the counter bar.
So, check it out now. I hear they’ll be offering huge discounts for a limited time. The video on this page will tell you more about this awesome Scarcity Samurai wordpress plugin.
Fixed Date – a counter that has a specific lifespan.
And both these have either multi-page or single page campaign types.