Is Using The Wonder Wheel In SEO Effective?

using wonder wheel for seo

I wrote about my first encounter with the wonder wheel in my post “Wonder Wheel : LSI“. There, I revealed that what I learned in my researches about the matter I am not necessarily applying in this blog, as this is purely a personal outlet for me (that I prefer to be not limited and boxed-in by seo rules). I however have applied whatever knowledge I’ve gained (at this stage of my (ad)venture online) to other projects of mine and found that, to some considerable degree, they worked.


One great use of the wonder wheel is to discover keywords that are directly related to other keywords, much like LSI. Some sources revealed their technique of finding a profitable keyphrase that has lots of traffic and most particularly has a high CPC (for purposes of earning with Adsense). Then they say that for this particular keyphrase they can stop caring about the competition. Why and How? The method is to input the keyphrase unto google search and look at its wonder wheel elements. The circumferential keyphrases (I just used ‘circumferential’ because of the circular arrangement of the other keyphrases around the main keyphrase) are then analyzed for number of searches and, this time, competition. The object is to find as many keyphrases that has considerable searches but less competition no matter how little the CPC may be. A keyphrase with very low CPC tends to have less competition, even if it has a considerable search count. If it is not found in the current wonder wheel, the search is expanded into the adjacent sub wonder wheels.

Having collected the sub keyphrases that are related to the main keyphrase (the one with the high CPC), the next thing to do is build a blog for the main keyphrase and blogs for all the sub keyphrases. The technique aims to draw traffic from the sub keyphrases (which as earlier mentioned have low competition, considerable traffic, and probably low CPC) and pass them to the main keyphrase (which has high CPC). The purpose of the sub keyphrases’ blogs is just to draw the traffic, so no adsense blocks are ever shown on these blogs. Only the blog for the main keyphrase contain adsense blocks.

Usually the sub keyphrases’ blogs are free blog types, e.g. wordpress, hubpages, squidoo, myspace, etc. The blog for the main keyphrase may either be a hosted one with its own domain, or also another free type blog.

Does The Wonder Wheel in SEO Really Help?

While I agree that it makes sense and theoretically should work, so far, I’ve never come up with a project that followed the above procedures to the letter. I even later on heard of some negative feedback about this technique. However, in most, if not all, of my projects, I’ve always remembered these things and would implement something similar but usually not completely like it. In cases where all the sub keyphrases (the ones surrounding the main keyphrase in the wonder wheel) are all highly competitive, I tend to just mention these keyphrases within the main page of the main keyphrase blog or site. That is, I scatter these sub keyphrases among the contents. I suppose that when google crawls the site and finds all the sub keyphrases mentioned in it, it will decide that the site’s author really knows everything about the subject matter of the site. The wonder wheel, by the way, came out around a year ago and google is probably done with any testing phase it put it under, if any. So, for whatever purpose it serves them, google is probably totally comfortable with it.

While I could not exactly say how much it contributed to the success of my projects (because it is mixed with other sensible SEO techniques), I definitely believe that it played a considerable role in the present serp status of my projects.

Video: Wonder Wheel

Google Wonder Wheel Keyword Research Tool Helps Discover Hidden Niches

Wonder Wheel : LSI

Just thought of throwing in a few lines about something I’ve learned yesterday.  It’s not new. I am actually wondering why I only learned about it now.

It’s about this Wonder Wheel tool from google that I guess is synonymous with this LSI thingy that a lot of seo guys are going loco about.  For those who haven’t heard or seen the wonder wheel, you can find it by inputting your search term or phrase into google, say ‘dog diapers’. Once google returns a new page of search results, you’ll find a ‘+ Show Options…‘ link on the top-left corner just above the first search result item. If you click on that, it will update the page with a left-side bar containing a few more links that you can use to make your search even more specific. One of the links, as you can see in the image below is the wonder wheel.


Clicking on the Wonder wheel link will bring up a figure reminiscent of a mind-mapping, or brain-storming technique I’ve seen somewhere before. The words at the tips of the spokes surrounding the main phrase ‘dog diapers’ are related keywords or keyphrases that google thinks are relevant (and thus we should think so too) words that it should also find in your site if you want to rank in the ‘dog diapers’ phrase. Clicking on one of those related phrase links will update the figure into the one shown below where another wheel appears showing its own set of related words.


This graphical representation of the semantic relationship between keywords is a very nifty seo tool as far as my neophyte seo mind is concerned. (Author’s note: I hate to to repeat the words ‘neophyte’, ‘beginner’, ‘newbie’ in my posts but I can’t escape the fact that I am presently exactly that. Hopefully, a couple of years from now, I could make a post without using these ‘keywords‘(?)  🙂  anymore). Note also that this blog isn’t exactly something I am seo-conscious at the moment, so you’ll definitely not find any traces of me practicing these things right now. Here, like extremejohn is saying, I’m ‘just writing to write and being natural doing it‘***. However, in another project of mine, I am certainly putting this knowledge to the test.

If you have some more ideas in maximizing the use of this information, you can always comment below and help us newbies out.

***ExtremeJohn’s comment in another post.