Why I Don’t Care About PR: My Turn

The first time I heard and came to know about PR and what it is, I found that my then 8-month-old blog has PR2. I guess PR2 was reason enough for me to get ecstatic about, newbie as I was (and still am btw). I was therefore wondering why some folks write about not caring whether they get a PR boost or not. In fact, some go as far as declaring that PR is useless and a nuisance.

As far as I know, an increased PR means a lot, some of the reasons being:

  • It serves as an authority index as far as google is concerned. And considering where google stands in the search engine race, I suppose everyone should agree.
  • Advertisers tend to go for sites with higher PR. What little experience I have in this area confirms this ‘fact’.
  • It reflects on the blogger’s/webmaster’s level of SEO skill.

Among the posts of bloggers who expressed their thoughts about Google’s PR being not necessary, these are the common factors they cite:

  • Google is playing god and change their criteria at their whim to make us feel like we are helplessly at their mercy.
  • Alexa ranking is a better indicator than Google PR.
  • Google’s algorithm is flawed.
  • Traffic is more important and we can get traffic without Google’s PR.
  • PR is nothing more than a number.

While they certainly have a point in these areas, I found that, more often than not, they were motivated to write about it because they were either left out or, worse, demoted in the latest PR update. When Google thus found my blog not worthy of an increased PR rank in the latest update, the immediate thought was, “finally, it’s my turn to post an ‘I don’t care about PR’ article”. 🙂

In writing such an article, I guess I would be inclined to say the same things the others have been saying, but first I have to admit that if I were Google, I myself wouldn’t want to give this blog a PR boost at this time. In my comments in other blogs about Google matters, I always iterate that google is not perfect. It makes mistakes. Well, in their latest update, Google didn’t make a mistake this time in withholding a PR boost for this blog. Would you consider a blog that is barely able to output 8 posts a month worthy of an additional PR?

Now, what should my reasons be for saying I don’t care about Google PR? Err…sourgraping?

Seriously, I think I should wait till I get myself out of the ‘newbie’ sandbox and till I get a lot of experience before venturing into a discussion concerning the downside of Google’s PR ranking. For now, I still think that whatever stinks about Google’s PR algorithm is still outweighed by its perceived benefits. Some of the few business sites I have, by the way, despite being snobbed in the latest PR update, remained where they are at the SERPs and the revenue they’re bringing did not change at all.

Is Google Analytics data a factor in a page’s ranking?

Does Google think the world will end in 2012?

Google for Webmasters Tutorial: Ranking


  1. I know what you mean… Google is playing god.
    But in order to be well up in the SERPS we have to pay homage to the god.
    I regularly check my ranking in Google and keep an eye on my pagerank.

    If you can’t beat em… join em. LOL
    .-= Keith Davis´s latest blog ..A helping hand… =-.

  2. i am also a newbie and thanks for your informative post as well on other blogger comment now i had an idea on what pr means..lol 🙂

  3. LOL! You’re talking about PR and somebody just asked for link exchange?

    Sometime last year when my PR when up to 4, I got a lot of projects and link advertisers but when it went down to 3 in Dec. 31st, it dwindled but the traffic didn’t change a lot however I’ve noticed that indexing of newer content is faster on higher pagerank.

    I trust GA more than Alexa. Alexa is flawed to the highest level.

    By the way, I’d suggest that you install subscribe to comments plugin so your commentators can track the conversion.
    .-= Mathdelane´s latest blog ..Changing Your WordPress Theme to Increase Reader Engagement =-.

    1. Hey Math, I think you’re the third one to suggest about the subscribe to comments plugin. I’ve been putting off its installation for quite some time. I really think I should install that plugin now. Thanks for bringing it up.

      As to the link exchange, it wasn’t reciprocated for the past 3 weeks. I’m taking his link off my blogroll. 🙂

  4. Haha I love the graphic, just taking it off the charts. I don’t sweat the page rank and honestly at this point in the game I don’t sweat the SERPS either, no sense in me worrying about all of those things when I can worry about the people that visit my blog instead. The real readers.

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