Wonder Wheel : LSI

Just thought of throwing in a few lines about something I’ve learned yesterday.  It’s not new. I am actually wondering why I only learned about it now.

It’s about this Wonder Wheel tool from google that I guess is synonymous with this LSI thingy that a lot of seo guys are going loco about.  For those who haven’t heard or seen the wonder wheel, you can find it by inputting your search term or phrase into google, say ‘dog diapers’. Once google returns a new page of search results, you’ll find a ‘+ Show Options…‘ link on the top-left corner just above the first search result item. If you click on that, it will update the page with a left-side bar containing a few more links that you can use to make your search even more specific. One of the links, as you can see in the image below is the wonder wheel.


Clicking on the Wonder wheel link will bring up a figure reminiscent of a mind-mapping, or brain-storming technique I’ve seen somewhere before. The words at the tips of the spokes surrounding the main phrase ‘dog diapers’ are related keywords or keyphrases that google thinks are relevant (and thus we should think so too) words that it should also find in your site if you want to rank in the ‘dog diapers’ phrase. Clicking on one of those related phrase links will update the figure into the one shown below where another wheel appears showing its own set of related words.


This graphical representation of the semantic relationship between keywords is a very nifty seo tool as far as my neophyte seo mind is concerned. (Author’s note: I hate to to repeat the words ‘neophyte’, ‘beginner’, ‘newbie’ in my posts but I can’t escape the fact that I am presently exactly that. Hopefully, a couple of years from now, I could make a post without using these ‘keywords‘(?)  🙂  anymore). Note also that this blog isn’t exactly something I am seo-conscious at the moment, so you’ll definitely not find any traces of me practicing these things right now. Here, like extremejohn is saying, I’m ‘just writing to write and being natural doing it‘***. However, in another project of mine, I am certainly putting this knowledge to the test.

If you have some more ideas in maximizing the use of this information, you can always comment below and help us newbies out.

***ExtremeJohn’s comment in another post.


    1. I am no expert in SEO. I just try what ever is out there that seem to work. One thing I try to stay away from however is content duplication. 🙂

  1. So after you learned it, did you find that using the wonder wheel gives you effective serp results? Thank you for your answer.

    1. Hi Simon,

      I apply everything I learn on my blog (and my other sites most especially). Of course, doing seo on a site means applying a lot of seo techniques, one of which is the use of LSI. With all those seo elements applied, I cannot exactly say that one particular element is the key to the site’s rise in the serps. I suppose, it’s more likely that the aggregate effect of all the seo elements (off-page seo, on-page seo, etc) made the serp improvement possible. But yes, in general I’ve become more confident and I indeed see improvements in my sites performance.

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