Of Backlinking Strategies and Other Speculative SEO

Should You Buy The Next Shiny SEO Ebook?

I’ve been buying a lot of ebooks and have only lately (again) decided to stop falling for their nastily persuasive sales pages anymore.

While I do agree that not all of these authors are just out for the money, it’s becoming harder and harder to pick the real ones from the frauds these days.

There’s one ebook, for instance, that I purchased recently, which talked about backlinking strategies and a method to keep one’s site off google’s radar. By “keeping off google’s radar”, they meant staying just under the surface so as not to be noticed by google in terms of the backlinking method used. They implied that google has set algorithms in place that will automatically get you punished if your site happens to violate them e.g. spammy backlinking methods, etc.

While I don’t necessarily write these theories off as crap, because some of these actually happen to be sensible and seems to be actually being implemented by Google, I have second thoughts about believing some of them right off as factual.

These authors write as if they have inside information or have actually tested their theories. Again, some may have actually ‘tested’ their theories, but may not really be exhaustive enough to stand Google’s algos in the long run. I mean, they probably test their theories for a couple of months, at most three, and then take any changes to the rankings as the final absolute and reproducible result.

Backlinking Methods

One of the backlinking strategy being taught as Google-proof is as illustrated in the image below:

backlinking chart

The above strategy is supposed to be so stealthy google won’t notice the ‘manipulation’.
[note]I believe all of Google’s algorithm changes has all been attempts made for the sole purpose of preventing manipulation from the SEO masters in the serps.[/note]

The thing is, all these claims (including mine) are speculations. Getting some particular results after a 3-month experiment is not necessarily conclusive or even ‘scientific’ enough when it comes to the serps, considering that search engines make micro changes to their algorithms every so often.

With regard to the backlinking strategy illustrated above, this may probably work in a way. But to believe the author’s claim about google’s punishments if you don’t follow the technique is just going overboard.

I personally know some sites which, with the help of software such as Market Samurai, I found, are not using this strategy and are still among the top 5 in their chosen keywords. In fact, the sites are using forum profiles as its primary backlinks source, all shamelessly pointing directly back to it.

Again, I cannot make claims here. Perhaps, Google’s algorithms take time to spread all over the worldwide web. Meaning, some sites are yet to be processed by its spiders. Perhaps, google’s robots are not that super fast after all. Perhaps forum backlinks still work as long as it is not robot generated. Perhaps, google is using a human army of evaluators this time. Perhaps, backlinking is overrated. Perhaps….

I can only say perhaps, perhaps, perhaps. Had I the guts to say otherwise, I’d be making quick money writing and selling e-books and WSOs myself.

Have you any observations that actually go against what the SEO masters are saying but are actually working for you?


  1. Hi.
    As you say, backlinking strategies and schemes just do not have a certain future and this is the worst thing about them. Even if they work perfectly now, you do not know if tomorrow Google wont release a change that completely negates them.
    I think that still most of the penalties are manual and just made to put some fear into black hat seos. I do not think they are very good at finding automatically these kind of stuff. They are slowly getting better though and this will not stop until building great content and natural links becomes easier then the other gray/black seo methods.

    1. Obviously, Google is working their butts off to come out with the best algorithm that would make blackhat activities useless. In their attempts at this though some innocent sites get accidentally affected negatively which goes to show that the algorithms are still far from perfect.

      As far as I know, great content, in this day and age, can still only be judged accurately by human intelligence. Google still has a long way to go in their quest to come up with AI that can simulate the intricacy of a human mind reading and judging the quality of content. When that day comes, we would have also perfected actual mechanical robots that can think like humans. ­čÖé

  2. This is exactly the most difficult part – making the algorithm not affect some websites that have done by accident something similar to the things it is trying to penalize. This is why I think algorithms are searching for several spam signals in order to start working. Which is pretty smart. I don’t know if robots will ever be able to think like us though and actually understand the quality of the content :).
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