Google Search Engine Ranking Pattern

Calm Before The Storm

Before jumping on to the issue of my observations about google search engine ranking, let me just say that today is my son’s 11th birthday. I woke up early in the morning so that me and my wife could wrap his gifts before he awakes. Should have done it last night. One of the gifts he asked for was a recorder, a musical instrument more commonly known as a flute. I have scoured around for it a week ago and found one in a little old music store. Made in Germany. Happy birthday son! 🙂

Now, on with the article. I have written about 3 articles around my first personal experience with some basic SEO activities that I undertook in accordance with some guidelines I learned from my lurking at WF. I found The Power of the Keyword-In-The-Domain-Name to be indeed true and I have seen proof of it in my work and those of others. In Basic Manual Keyword Research Methods I Learned So Far, I elaborated on some basic techniques of keyword research that I learned from a lot of sources. And I have also documented the google dance of my first ever business site in Update to Keyword-In-Domain-Name Experiment .

What I noticed is a certain pattern to the SERP ranking of my business site that happens especially prior to a major change in its position in the SERP. I remember the first time it appeared within the first page of the google serps. It was at #7. It stayed there for a few days while I did some backlinking and other SEO work for it. Then suddenly it tanked down to nowhere and stayed nowhere for 8 days. Being such a newbie, I doubted the efficiency of this google search engine ranking algorithm thingy and began suspecting that there’s a conspiracy to discourage all newbies from entering this money field. After this short hibernation however, it suddenly re-surfaced at number 3! Had its position just climbed up a step, I would have considered it a minor serp change. But this one is major. I learned also that there is a huge difference in terms of a site’s earnings if it’s within the top 5 in the serp. Seems like a lot of google searchers tend to ignore the lower half of the top 10 on google’s first page.

After that first major change, it then swayed along at the mercy of the google dance but it stayed within the first page, moving down sometimes to #4, #5, back to #3, etc. Finally, after some considerable backlinking work, it stayed stable at #2. To my confusion, it stayed stuck at #2 for more than 3 months inspite of my continuous backlinking work. I wondered what’s with the page at #1 that google find so enchanting. It’s a forum page that seem to have been stagnant for years and it was not even optimized for the particular keyword I was gunning for. In terms of backlinks, it has thousands linking to its main forum page but only 1 that’s linking back to this particular page. And its page rank was 0. Last October, it got PR1, but my site also jumped up to PR2 (on its 3rd month). Yet, the serp never changed.

Well, at #2, the site was earning some amount that at least covers for its maintenance and thus I began to accept that probably it’s place is fixed there at #2. Then suddenly, last January 9, it disappeared from the first page of google like a bubble that just got popped. I gave up searching for it after the fifth page. I had become comfortable with the additional income (though little) I got from it that I now worry at the prospect of losing that few extra money. The big question that bugged me no end was “What have I done?”. I checked for some probable violations and found none. Had google again changed some of its rules? Probably not, because a lot of blogs would have released a flurry of reactions. I began to loose some confidence in the SEO techniques I learned and used and again scoffed silently at this google search engine ranking comedy. But my business site climbed up a notch from PR2 to PR3 last January, making its serp disappearance even more baffling.Then I remembered to check the results of the few other sites I maintained. They were all okay in their current positions. The tanking of my pet site was, no doubt, a site-specific issue. Imagine living through these unanswered questions for 11 days.

Well, to make this post short (which I observed had dragged on quiet longer than I expected), I got the surprise of my life when I checked on the serps yesterday and found my site back and where? — at number 1 for its main keyword! Now that’s a position I want my site to get stucked with. As if that was not enough, I found that it also grabbed the number 1 spot for another related key phrase. Lately, I’ve found that Yahoo had changed its mind and gave it up for me so that effective January 20, 2010, my business site got to be number 1 for its key phrase in Google, Yahoo, and Bing. Yuhoooo!

So, what’s with the ‘calm before the storm’ title? Well, let’s just say that the pattern I noticed is that before every major promotion of serp position (storm because I get a storm of a high when this happens) for my site, there’s always this ‘disappearing act’ (calm, because it’s nowhere to be found, although I couldn’t ever remain calm when this occurs). I don’t know if this pattern happens to others, but it does happen to me.


  1. turns out you’re married and have a child
    I think once you’re still single.
    we were the same but your son is older than my son.

    back to your post
    i don’t know about SEO and how effective keyword to make a lot of traffic and earning.
    maybe i should read all of your artikel about seo from you.

    i only know that unique content will bring good traffic and keyword too.

    but sometimes when i found a match keyword for my next artikel, I’m having trouble finding an appropriate article and to me that’s a big problem.

    1. Hey Will, yeah I’m married. Got 2 kids, 11 year-old son and 5-year-old daughter. How old is your son?

      As to SEO, I’m not an expert yet but I’m slowly becoming one as I go along 🙂 . From time to time, I post what I’ve learned here.

      With regard to keyword work, you’ll find everything you need to know in the net. That’s how I’m learning all these keyword facts and theories.

  2. Man – the keyword domain thing is killing me at my site. We sell auto glass, but don’t have it in the name (our corporate name is TeleGlass – and that’s the URL).

    Question – do you think subdomains might be helpful? For example… instead of www . teleglass . com, do a subdomain of autoglass . teleglass . com?
    .-= Gomez´s latest blog ..Arizona Auto Glass Bill =-.

    1. Hey, I’m not an seo expert, just aspiring to be one 🙂 . As far as I know, the keyword in the domain really helps a lot, but I have seen more google topnotchers without the keyword in the domain name than those with it. It’s just a contributing factor, among several.

      Some SEO experts do not recommend subdomains. But, again, I’ve seen subdomains rank in google too.

  3. Thanks for the anecdotal evidence about the Google dance. It sure is hard to sit through one of those and keep your cool when all your hard work seems to be for nothing and the (little) money that you have earned has all but dried up. It is good to know that things end up pulling through in the end though.

  4. I am the website owner of two-three fairly large sites. I have noticed the same pattern with “site disappearance” – Usually, the serps are down for 4-5 days and then it somehow comes up again. Right now I have the same problem (again) with my main site. Hopefully it will be back to normal again within a few days

  5. Hi James,

    I’ve seen this dance with almost all my sites. A few have jumped to the first or second spot and haven’t moved since I launched them, but for the most part they drop for a while.

    I had a site that was making me a steady $20 a day without fail and then nothing for 14 long painful days…. Google stresses me out sometimes.

    To your point on the Keyword in the domain, Google loves it and Bing not so much. Getting high rankings in Bing is all about on page SEO and backlinks. Plus Bing users click ads way more often than Google users.

    Just my 2 cents 🙂

    .-= Bissell Carpet Cleaner´s latest blog ..Bissell Cleaning Products =-.

  6. Good article and you’re right, keywords in the domain name are a plus. Having them in there tells the search engines that your site is especially relevant to those keywords.

    The Google dance you’re referring to happens to many people (probably most); it’s very common and it’s believed that happens when Google is trying to evaluate where to rank your site. You naturally climb the ranks with content and links but then at some point near the beginning of the journey it seems Google decides to take a look (not humans at Google) at your site and decide where it should be and it may temp fall back for a week or so and then reappear and usually higher than where it was before. Thanks for sharing your experience, will certainly let others know they’re not the only ones to experience this and it’s quite normal.

    1. Hi, thanks for confirming my experience. Google gives me very unhealthy stress sometimes because of this dance. The thing with this dance is that it disrupts some much needed income generation while google is at it.

  7. I wouldn’t worry too much about PR. Focus on your content. Keep your keywords in mind and traffic will come.

    Happy belated birthday to your son.

    1. Hi Rose! Thanks for dropping by my humble blog.

      Yeah, PR is like fancy arrangement on a dinner table, but I can really enjoy my dinner even without it. 🙂 And thanks for the birthday greeting for my son. 🙂

  8. Hello
    You have described very well about Google search engine ranking pattern and its very easy to understand from this post.I really wanted to learn about it.Thank you for providing this information.

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