Is Using The Wonder Wheel In SEO Effective?

using wonder wheel for seo

I wrote about my first encounter with the wonder wheel in my post “Wonder Wheel : LSI“. There, I revealed that what I learned in my researches about the matter I am not necessarily applying in this blog, as this is purely a personal outlet for me (that I prefer to be not limited and boxed-in by seo rules). I however have applied whatever knowledge I’ve gained (at this stage of my (ad)venture online) to other projects of mine and found that, to some considerable degree, they worked.


One great use of the wonder wheel is to discover keywords that are directly related to other keywords, much like LSI. Some sources revealed their technique of finding a profitable keyphrase that has lots of traffic and most particularly has a high CPC (for purposes of earning with Adsense). Then they say that for this particular keyphrase they can stop caring about the competition. Why and How? The method is to input the keyphrase unto google search and look at its wonder wheel elements. The circumferential keyphrases (I just used ‘circumferential’ because of the circular arrangement of the other keyphrases around the main keyphrase) are then analyzed for number of searches and, this time, competition. The object is to find as many keyphrases that has considerable searches but less competition no matter how little the CPC may be. A keyphrase with very low CPC tends to have less competition, even if it has a considerable search count. If it is not found in the current wonder wheel, the search is expanded into the adjacent sub wonder wheels.

Having collected the sub keyphrases that are related to the main keyphrase (the one with the high CPC), the next thing to do is build a blog for the main keyphrase and blogs for all the sub keyphrases. The technique aims to draw traffic from the sub keyphrases (which as earlier mentioned have low competition, considerable traffic, and probably low CPC) and pass them to the main keyphrase (which has high CPC). The purpose of the sub keyphrases’ blogs is just to draw the traffic, so no adsense blocks are ever shown on these blogs. Only the blog for the main keyphrase contain adsense blocks.

Usually the sub keyphrases’ blogs are free blog types, e.g. wordpress, hubpages, squidoo, myspace, etc. The blog for the main keyphrase may either be a hosted one with its own domain, or also another free type blog.

Does The Wonder Wheel in SEO Really Help?

While I agree that it makes sense and theoretically should work, so far, I’ve never come up with a project that followed the above procedures to the letter. I even later on heard of some negative feedback about this technique. However, in most, if not all, of my projects, I’ve always remembered these things and would implement something similar but usually not completely like it. In cases where all the sub keyphrases (the ones surrounding the main keyphrase in the wonder wheel) are all highly competitive, I tend to just mention these keyphrases within the main page of the main keyphrase blog or site. That is, I scatter these sub keyphrases among the contents. I suppose that when google crawls the site and finds all the sub keyphrases mentioned in it, it will decide that the site’s author really knows everything about the subject matter of the site. The wonder wheel, by the way, came out around a year ago and google is probably done with any testing phase it put it under, if any. So, for whatever purpose it serves them, google is probably totally comfortable with it.

While I could not exactly say how much it contributed to the success of my projects (because it is mixed with other sensible SEO techniques), I definitely believe that it played a considerable role in the present serp status of my projects.

Video: Wonder Wheel

Google Wonder Wheel Keyword Research Tool Helps Discover Hidden Niches

SEO Side Effect – A shot at a highly competitive keyword

I’m just writing out some observations I made after checking the stats lately of one of the few business sites I’ve created a few months ago. I have yet to analyze these data. But I just am posting these right now and hope to make a follow up post after my analysis (which may take awhile, considering that I am allotting for these tasks only a few hours a day).

If you jump back a few months ago to my post about my ‘Update to Keyword-In-Domain-Name Experiment‘ post, you’ll see that I made a rather detailed account of what I did, novice as I am, to my very first business site to bring it from nowhere to #2 in the google serps. This site is the very same site I was talking about in my post called ‘The Power of the Keyword-In-The-Domain-Name‘ when I tested the veracity of what I’ve been reading everywhere being preached by the gurus. I can never thank MNF enough for giving me that first green keyphrase and my ‘First Step Up Google’s PR Ladder‘ excitement . I was just lucky enough to have a friend who gave me time to play awhile with his Micro Niche Finder on his laptop. After finding how cool MNF is as an SEO tool, I decided thereafter to buy a copy for myself (although I could have just continued using my friend’s) in order to thank James Jones. It proved to be one of the very best investment I’ve ever made.

I started out working on a 3-word keyphrase that glowed green in MNF. Most bloggers/webmasters by the way, when they talk about their seo experience, for whatever reason (competition?), never reveal their keyphrases (although some do). I think a struggling newbie like me would be better off sticking to the same policy. So, let’s just symbolize my keyphrase with a dummy phrase like, say, ‘robotic swing arm’. The root keyphrase ‘swing arm’, although it has a tempting high search count, was very competitive and was colored red in MNF which means ‘you’re out of your league here, go find another less competitive phrase’. So I settled for the longtail ‘robotic swing arm’ because it was as green as an empress’ jade pendant, although it only has a search count 1/10th that of ‘swing arm’.

Long story short, my seo efforts brought me a little success. Number 2 in google. There were even a few days at a time when it tiptoes at number one, only to rest back to number 2. Then lately, I found that my site has begun to show up in the google searches for the 2-word keyphrase ‘swing arm’ although I did not do any seo work specifically to rank for that keyphrase. Yesterday it was #19 out of 17,300,000. It looks like my seo efforts to rank for a 3-word long tail keyphrase produced a side effect of raising my hopes to rank at the 2-word root keyphrase. I run MNF again and checked out this 2-word phrase’s data. It’s SOC (strength of competition) value is a whooping and glaring red 1000! Green SOC values range from 0 to 50 only. Now I ask myself, do I have a chance at landing within the first page of google if I focus my seo work on this particular phrase? MNF’s SOC tells me it’s a difficult climb (SOC 1000). Even Traffic Travis showed a Difficulty Rating of ‘Extremely Difficult’. Market Samurai also threw an extremely high SEOCTR value of 186% (low seoctr, say 0% to 7%, means weak competition). It’s like, everywhere I turn, everybody tells me ‘you can’t do it’.

Like I said earlier, I have yet to give these observations a little more attention. If some of you have had experiences that run along these lines, you could probably cut short my analysis time by giving me advise based on your experience. What do you think?

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Wonder Wheel : LSI

Just thought of throwing in a few lines about something I’ve learned yesterday.  It’s not new. I am actually wondering why I only learned about it now.

It’s about this Wonder Wheel tool from google that I guess is synonymous with this LSI thingy that a lot of seo guys are going loco about.  For those who haven’t heard or seen the wonder wheel, you can find it by inputting your search term or phrase into google, say ‘dog diapers’. Once google returns a new page of search results, you’ll find a ‘+ Show Options…‘ link on the top-left corner just above the first search result item. If you click on that, it will update the page with a left-side bar containing a few more links that you can use to make your search even more specific. One of the links, as you can see in the image below is the wonder wheel.


Clicking on the Wonder wheel link will bring up a figure reminiscent of a mind-mapping, or brain-storming technique I’ve seen somewhere before. The words at the tips of the spokes surrounding the main phrase ‘dog diapers’ are related keywords or keyphrases that google thinks are relevant (and thus we should think so too) words that it should also find in your site if you want to rank in the ‘dog diapers’ phrase. Clicking on one of those related phrase links will update the figure into the one shown below where another wheel appears showing its own set of related words.


This graphical representation of the semantic relationship between keywords is a very nifty seo tool as far as my neophyte seo mind is concerned. (Author’s note: I hate to to repeat the words ‘neophyte’, ‘beginner’, ‘newbie’ in my posts but I can’t escape the fact that I am presently exactly that. Hopefully, a couple of years from now, I could make a post without using these ‘keywords‘(?)  🙂  anymore). Note also that this blog isn’t exactly something I am seo-conscious at the moment, so you’ll definitely not find any traces of me practicing these things right now. Here, like extremejohn is saying, I’m ‘just writing to write and being natural doing it‘***. However, in another project of mine, I am certainly putting this knowledge to the test.

If you have some more ideas in maximizing the use of this information, you can always comment below and help us newbies out.

***ExtremeJohn’s comment in another post.