The Power of the Keyword-In-The-Domain-Name

Here’s another most often-preached principle by the gurus that I personally have the benefit of proving to myself to be true – the power of the keyword in the domain name. Like I’ve said in a previous post, I’ve just recently taken keyword research seriously. Pessimist as I am, I often find myself wondering if the preachings of the web gurus, one of which being the effectiveness of keywords in the domain name, are true. I guess there are several ways to find out, but there’s only one way to go about it where the result of which I will believe a hundred percent. And that is to try and see it for myself.

I got to my computer and did the usual procedures someone who has just learned about keyword research would do. It might have been very easy to just pick any keyphrase that doesn’t have any commercial value because it would have the least competition, if not none at all. But I said to myself, it would be a much better proof, should it succeed, to try a keyphrase that not only will appear within the first page of a google search but also earn as well, say, in adsense.

Long story short, I came up with a keyphrase that I fancy to have some commercial/adsense value. It’s got the markings of a good keyphrase as defined by the seo masters. It has a considerable search count value (well, at least it’s got more than a thousand); has low competition; has low search returns when searched with quotes around the keyphrase. And most importantly, the domain name is still available without me having to resort to the use of hyphens.

One seo master boasted of his site appearing in the first page of google on the third day after he launched his site in his server. This really got me worried because I can’t even find my site using “site:mykeyphrase.tld” on google for 5 days. Google got it indexed on the 6th day and only the main page (I had initially uploaded 3 pages in all), although “cache:mykeyphrase.tld” says it was cached on the second day after launch. I remember how elated I was to see that the site was finally indexed. The next day however was a downer in that it appears that google forgot about it and says it has not indexed the site. I searched frantically for some advise about the matter online. Some discussions say this situation is normal and is no reason to worry about. Google is not only not human, but is also not perfect. Some say this situation reeks of the smell of a site being banned for some reason or another.

Somehow, the impatient part of me (the dominant one) surprisingly agreed not to conclude just now that the experiment is a failure. It turned out to be one good decision because the very next day, I found out that it had re-appeared in google’s index. Not only that, it is now in the first page of the google search results for the keyphrase. Conclusion? The SEO gurus are right. A keyphrase in the domain name does help a lot. My site is among the entries in the first page of google! Number 1? Nope. But the conclusion of this experiment brings me to the beginning of another experiment. And that is to prove that backlinking work will help push a site up the rankings.

And oh, let me add that it earned $2.35 in adsense on its first day. A measly earning you might say but it puts the $ sign to my little $uccess.


  1. First time visitor. I really enjoyed the post, but I kept waiting for you to tell us what the domain was to give it credibility. When you said it made it to the first page of Google I couldn’t wait to get to the end of the post to see what the domain was so I could test it out. Other than not knowing the domain I really enjoyed the post. I am assuming you did not mention the domain name because you don’t want the competition… which is understandable too 🙂

    One suggestion from one blogger to another… please read and look what people say in the comments.

  2. Yeah I’m with Doug on this one. Loved the post but was really hanging out for that domain name.

    I’ve recently just started a new blog and the domain name I purchased was topsexualaids which is no2 but Top Sexual Aids is currently no1. Not too shabby I reckon.

  3. Thanks for the comments guys. Actually, I was motivated to do this experiment after hanging around some forums about adsense. The readers also kept asking the lead poster about the keywords and his domain names, to which the lead poster kept saying he wouldn’t divulge it. He didn’t say why. So, as I believe him to be some wise SEO guy, I thought it wise likewise to keep secret, at least for now when the site is still new and not so stable, the domain name and the keywords I used. Certainly, when I can safely say that it is stable and worry-free, I will not hesitate to write more about it and divulge the whole shebang.

    Doug, previously, I get a lot of spam comments which I have to check and delete manually everytime I log in to administer the site. Since I installed the captcha, they all went spoof. It’s kind a strain in the eye though. Maybe I’ll have those other captcha which asks for the answer of 2X6 instead.

  4. Hello Noel,
    Nice to meet your blog. I followed Sires Tweet over to see what he is reading, don’t want him to much smarter than me. 😉

    Yes, if you found good keywords it is best to keep them to yourself or others will be jumping in to compete.
    The sites popping up & dropping ‘out of site’ is very common. It seems like Google says ‘ooo, look a new toy’ & in no time they have looked it over & let it fall to the way side until it catches their eye again. The best way to do that is add new content & get some incoming links.

    The keywords in the URL, may just give Google the big idea that Yes, this is a site about ‘keywords’. It may take you a bit more serious.

    I think as a person that is searching for that term, they may be more likely to click when they do see it in the SERP’s feeling that if the domain is about ‘keywords’ then it would be a good resource for the info they are looking for.

    I’m not an SEO Guru but, I do read what a few say. LOL!

  5. Hi Sheryl!
    Thanks for dropping by my humble blog. As the experiment is my first foray into keyword research, I am keeping it under wraps while, like I said, it is still at the mercy of the ‘google dance’ phase. Right now, it’s kinda shaky and really dancing wildly. These past couple of days, it’s dropped off from the first page and I didn’t even try to check where. I’m hoping I didn’t do anything to injure its position. All I’ve been doing is backlinking work. Yahoo however has been very good as it has kept it at its pedestal (number 1) ever since it has recognized and indexed it.

    Sire, thanks for the tweet.

  6. I followed Sheryl hear and Sire is a good friend too so you have a chain going here 😉 I guess there is reason to limit site to site linking but I’m not exactly sure why myself. I’ve been avoiding links to most of my niche sites from my regular blogs just in case too. I’ve broken that rule to post about niche sites but I wanted to provide samples. I should look into it more and see if it’s really a concern.

  7. Hi Brian,
    It’s very nice of you to drop by here. I am flattered by Sire’s tweet that brought you and Sheryl here.

    I too am not sure about this ‘rule’ of backlinking limits, because like one blogger once said, if this is true, then any competitor can ruin you easily by overly helping you make backlinks to your site. And in the event you make some globally very interesting post, you might find yourself penalized heavily because thousands of websites suddenly linked to your page.

    On second thought, this could be the reason why that poster (see my reply to Sire’s comment) is not divulging his niche sites.

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