Update to Keyword-In-Domain-Name Experiment

There have been some changes that I’ve noticed lately in my site’s rankings (no, not this blog) on both Google and Yahoo with regard to my little experiment about the Power of the Keyword-In-the-Domain-Name, that it prompted me to draft up an update post about it. Veteran bloggers need not read further because I know you have been there and proven this time and time again.

The following is a summary of the previous actions and events surrounding the experiment:

  • August 1, 2009
    • launched the site.
  • August 5, 2009
    • Google indexed the main page only. There were 3 initial pages.
  • August 5, 2009
    • Slipped through Google’s fingers. “site:mykeyprase.tld” produced ‘no results…’ as if Google has never seen it yesterday.
    • “cache:mykeyphrase.tld” however says google has taken a snapshot as early as 8/2/2009.
    • 4 hours later, “site:mykeyphrase.tld” showed main page again as indexed.
    • 10 seconds later, disappeared again. What the…
  • August 6, 2009
    • Did a little backlinking work.
  • August 7, 2009
    • Google showed again that it has indexed the main page. A search for its main keyphrase showed it at number #7!
    • Yahoo showed that it has not indexed any page yet, but has detected 4 backlinks.
    • Bing has not indexed site yet. I submitted the site url to bing.
    • Did some more backlinking work.
  • August 8, 2009
    • Yahoo, no indexed pages yet but has detected 7 backlinks.
    • Bing, no index.
    • Google indexed 2 pages now: the main page and the sitemap.
  • August 9, 2009
    • Yahoo: #1!
    • Google: still #7
  • August 10, 2009
    • A few more backlinking work.
  • August 11, 2009
    • No changes to status.
  • August 12, 2009
    • Google: demoted the site from #7 to #632! An hour later, to #273.
  • August 13, 2009
    • Google:- still nowhere. Didn’t care to check specific location.
  • August 14, 2009
    • Google: still nowhere. Didn’t care to check specific location.
    • Bing: showed signs of having indexed main page, but fluctuates every now and then.
    • Editted the Meta(descriptions) content in all pages, because previously, 80% are redundant in all pages.
    • Editted the Meta(keywords) content in all pages, to make sure no phrases are redundant.
  • August 15, 2009
    • Google: indexed 6 pages. Site was # 246.
  • August 18, 2009- Google: #280.
    • Yahoo: slid to #2. #1 was occupied by a yahoo.com subdomain! Oh well, it’s there search engine.
    • Bing: #1!
    • Editted the main page to correct some Google rules violations. The adsense block was directly below the title and some other adsense links have left-floated images right below them. So, I inserted a line of text to separate them.
    • Editted the main page to increase main keyphrase density from 2.05% to 4%.
  • August 19, 2009
    • Yahoo: #2
    • Bing: #1
    • Google: #3!
  • August 20, 2009
    • Yahoo: #1
    • Bing: #1
    • Google: #3!

Notice that after 5 days of simmering under the depths of the Google abyss, it resurfaced to #3. I still am not sure what really happened when from its perch at #7, it plunged down to nowhere and stayed submerged for a whole week, only to resurface at #3. My guess is either:

  1. It simply is part of the ‘Google dance’. Or,
  2. It dropped because Google noticed the violations. So when it was rectified, Google immediately brought it back up where it rightfully belonged. (However, I see a lot of ranking websites which shamelessly violate Google’s rules up front and yet get away with it.  Somehow adds more to my confusion).

Prior to the plunge, I was neck-deep in backlinking work and so when it dived the day after, I somehow subconsciously related the plunge to my backlinking work. Thus, now although I know better, I still am slightly link-phobic and have momentarily minimized all backlinking activities.  I’ll resume as soon as the phobia disperses.

I’ll be monitoring it to make sure it is stable in its position. Note that the target here is free traffic. That means that I never submitted any material to article directories for the purpose of driving in traffic. I only did 2 things:

  1. On site optimization (e.g. optimizing tags, increasing keyphrase density), and
  2. Backlinking.

Again, I’ll be closely monitoring it for signs of stability. Once stable, I’ll see if I can drive it to the top.

One more thing: Yeah, it’s indeed true that what counts is being within the top 5 spots. When the site was at number 7, it garnered considerable traffic. But when it went to number 3, traffic spiked up five-fold.


  1. Naturally traffic is directly related to the keyword used. Using an obscure keyword, while ranking high in Google may not bring you much traffic.

    You’ve gone to a lot of effort with this post and I’m sure it will benefit a lot of your readers.

  2. Actually, I did the experiment to clear my doubts and satisfy my curiosity.

    I posted it however so that those who have the same issues as I have before I did the experiment may not need to start from scratch. Of course, circumstances may change from time to time, google rules are rather fickle and unpredictable(?), so things may thus be different for others. I am just displaying here the results of my attempts. Nothing more.

  3. Wow bro you put a lot of work and time into this little study and it turned out very interesting, all though I still hold true to just writing to write and be natural doing it.

  4. For this current blog (moralde.com), that’s what I’m trying to do John (writing to write). The experiment site mentioned in this post,on the other hand, is a venture into the free traffic areas. That is, there are particular keywords/keyphrases that naturally are being searched by people. They say that’s where the adsense bucks come from.

    As of this writing, things have changed again. Whew, I think keeping up with this is a headache, I guess, for beginners like me. Looks like Google is shaking its belly again. Still am in the dark regarding this google dance actually.

  5. Nice job Noel, number three on Google in twenty days. Very impressive. I\’m dieing to know the domain and key words, that can make all the difference in the world.

  6. When the site got to number 3 in Google, I thought the dance was over. Nope, it isn’t. I surfed at the number 3 crest for about 3 days only, then nosedived back to number 18! As of this writing, it’s at number 17 for 2 days now. You know, for a first-timer like me, it’s both frustrating and exciting to be seemingly at the mercy of big ocean waves such as google, yet knowing that there are steps that can be made to ride them properly and get back up to the crests.

  7. That’s the first time I’ve heard of someone describing Google as ocean waves, and those attempting SEO as the surfer trying to master the wave for the ultimate ride to No.1. That’s pretty cool.

    Also, for some reason if you get the code wrong, it put’s a / before every ‘ ???

  8. one of my keyword blogs is number 1 on yahoo, 3 on bing but in the high double figures on google for my keyword.

    sadly my traffic logs seem to show most of my traffic still comes from google, it seems nobody uses bing or yahoo these days.

    1. I agree. I also see one of my sites high up on Bing, but the traffic stats say little about traffic via Bing.

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